In order to calculate or to estimate your Adsense earning you need to know about five different terms used by AdSense and here I have briefly explained each of that term.
Terms you must know to calculate your Adsense earning
i. Pageviews
Pageviews is the term used to identify the time a webpage on a website is accessed by a visitor. It is what Google counts in your AdSense report every time a user views a page displaying advertisement. Google will count one pageview regardless of the number of ads displayed on that page.Let’s take an example
Let’s say you have a web page displaying three different ads of Google and it is viewed twice, now it will generate two pageviews instead of one in your stats.
ii. Clicks
As the name suggests for the standard content ads click is counted as a number of times visitors clicks on your ad whereas, for link units, a click is counted when a user clicks on an ad on the page of ads, after selecting a link in the link unit.iii. Page CTR (Clickthrough rate)
CTR = ( Clicks / Number of impressions, views, or queries) * 100%or example, if you received 7 clicks out of 100 page views, your page CTR would be 7%.
iv. CPC (Cost Per Click)
Cost Per Click is a calculated amount in which advertisers pay publishers (website owner) when the ad is clicked. In simple word, it is an amount spent to get an advertisement clicked.
Advertisers typically bid on keyword phrase relevant to their target commodity or goods and the PPC ads are displayed as banner ads on a website or search engine results with related content that have agreed to show ads.
v. Page RPM (Page Revenue per thousand impressions)
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.RPM = (Estimated earnings / Pageviews) * 1000
For example, if you earned an estimated $1 from 100 page views, then your page RPM would equal ($1 / 100) * 1000, or $10.00.
Calculation of How Much does Google Adsense Pay.
Let’s say your content is optimized for keyword “backlink checker” with cost per click (CPC) of $0.04.
And now let’s say you are getting 695 daily page views with around 14 clicks and RPM of $0.72 from this keyword. So, what will be your Adsense earning?
Rough way to calculate your RPM
Estimated earning = CPC x Clicks
RPM = (Estimated earnings / Pageviews) * 1000
Adsense Earning Calculation
Your Adsense earning will be = (Pageviews x RPM)/ 1000 = $0.50
