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The effect is like a creepy, see-through beauty mask — similar to Harry Potter’s invisibility cloak. According to Noshiro’s tweets, the app was made on game development platform Unity, and uses a fixed camera position to shoot a background in order to create the illusion. There’s no word yet on when the app will be released or what exactly it will be used for. But chances are good that it’ll serve the same purpose as every other consumer-focused AR effort so far: novelty.