Although it might seem a little too soon to discuss the fresh product launch and the manner it will respond in the market. The prediction made concerning the revenue of Apple by the end of the year 2018 is noticeably $205 million to $26.5 million decreased comparatively to the year 2015. A huge reduction in the revenue of Apple has been seen in a decade. Such a descent might be due to economic uncertainty and the market concentration but, it might also be the fact of Apple losing its touch amongst the people. The downturn is that people had high expectations from the company and anticipated the succeeding iPhone to have a revolutionising approach to bootstrap the sale’s graphs latter to the launch.
It was, indeed, heart-breaking as it was a huge loss for the entire world to lose one of its brilliant minds, Steve Jobs. After his untimely demise, the innovative graph of Apple made its descent. Rather than the production of astounding and technologically 10 steps ahead devices that people didn’t realize they required, Apple began tinkering with and exploiting the successful products of the past launches and for as long as possible.
The latest generation of iPhones lacks an audio-jack feature which, I might add, is absolutely loved by many due to its flexibility. If, looked at from the perspective of the users, it isn’t what we call “user-friendly”, but, instead is a nuisance as people would require the purchase of AirPods which is quite costly, standard EarPods available with the iPhone plug or if they wish to make use of their own headphones would now require a lightning adapter separately. Undoubtedly, it is a clever move to have the Apple family purchase and use the company’s accessories entirely from sales point of view and proves to be a great marketing strategy but it results in having to spend a huge amount.
The latest generation of iPhones lacks an audio-jack feature which, I might add, is absolutely loved by many due to its flexibility. If, looked at from the perspective of the users, it isn’t what we call “user-friendly”
The concept of wireless headphones was introduced prior to the launch of the iPhone. The concept is proportionally new but when shed focus on other products, Apple wasn’t in the lead of this idea as this feature was introduced in the market way before. The high-priced AirPods have stirred quite a debate and people contemplate over the purchase. The seven is one of the first Apple phones to be water-resistant, but, then again, this specific feature was already exploited by other enterprises. Improvements have been added to the home-button to avoid collapse and the brightness has risen 25pc, since, majority anticipated the catch-up of Apple with its rival companies.
After the passing of Steve Jobs, Apple continued its growth with focus more towards the brand and less on the innovative sector. The product presentations don’t certainly miss out to voice and display innovation but, it does overlook requirements of its users and leaves with a cliff-hanger that whether people would keep purchasing products from Apple or will the sales be brought to a halt?
It’s clearly evident that people would keep the purchase going as Apple has maintained its reputation and secured its promise of offering solutions to lifestyle instead of innovation. The advertisement of Apple remained true to its postulation — the products are compellingly strong at the provision of anything and everything the user requires to stay up-to-date with the recent trends. The line of products is created in such a manner that it can’t definitely be replaced with its rival brands, not due to the technicality but merely due to the non-necessity of users. One can’t blame the company for indulging and celebrating its success as long as the demands of devices is insanely high but the threat that follows this success is of the loss of charm that is beginning to be noticeable because of the extensive focus on exclusive attributes rather than the original concept of lifestyle.
Talking about the recent launch of the iPhone X, which was eagerly anticipated for a very long time, consists of may glitches and complaints are being noticed. Many have labelled it under a nightmare for user experience. The features the phone has to offer are an embodiment of “fluff” over function. The outcome of the elimination of what seemed to be a simple yet intuitive factor implementation and substituting it with the blunder. This is a rather unpleasant news for users as interaction is the most basic factor.
When Apple launched the iPhone 11-12 years back, a cheat document wasn’t available as it could be handed to anyone and have it figured out in seconds. It was this user experience of Apple that paved way for instant finding with the simplicity offered to swipe and unlock the screen. It wasn’t rocket science that required people to watch tutorials. But Apple didn’t leap from this constituent to the X, there was in the process a few patents that detailed the gestures of iOS. It was basically killing that “wow” factor of these devices and the basis of their successfulness. By the year 2016, whole articles and blogs were published for the sole purpose of explaining the new additional features and shortcuts. The accessibility of Apple’s products gained universal popularity and people didn’t require cheats to uncover its true potential entirely. Then again, it was Steve Jobs that did wonders and lead the company to its success, and his absence has not only left a void in the world but clearly a massive downfall for Apple as well.
